Seasoned entrepreneur leading the change for green finance since 2012 with Abundance Investment, the world's first regulated investment crowdfunding platform, which has raised almost £150m for green projects and businesses in UK. Passionate advocate of the need to democratise finance if we are going to meet the challenges of the climate crisis (and the associated problems of inequality which hinder our progress to netzero) including co-authoring a book, "Crowdfunding and the democratization of finance" (2021).Started out creating and innovating brands for global blue chip businesses, before founding my own consultancy based on brand innovation (including creating Monkey Shoulder whisky) and ethnographic insight (carrying out research across the UK, EU, Russia and Australia).

Also one of the founding team behind zopa, the world's first p2p lender and provided advice to No10 on social issues relating to families needing support from social care services. Regular writer and speaker on issues of green finance, branding and entrepreneurship including being. a member of the UK Government Green Finance Taskforce, co-founding the UK Crowdfunding Association and part of the Treasury working group which created the Innovative Finance ISA.